The digital landscape is changing rapidly. New technologies such as crypto and NFTs are growing in popularity. Google has also announced that it will begin phasing out third-party cookies by the year 2023. These changes will have a dramatic impact on the digital marketing industry. Here are five trends to watch for in 2022. Here are five more: 1. Hybrid events will become mainstream in 2022
Futhermore Amir Ben-Yohanan added social media marketing is on the rise, but in the coming years, it will continue to grow significantly. Many experts predict that different forms of SMM will gain traction in 2022. The short-form video, for example, has proven to generate a high ROI, and platforms such as YouTube and Instagram are increasingly leveraging it. This is second only to influencer marketing as a way to reach new audiences and increase brand awareness. Social media platforms are seeing a large influx of new accounts, and older ones are planning to update feeds to better reflect the newest trends.
In the coming years, more people will be turning to video for information and entertainment. The Internet is transforming the way consumers consume media, and it's no longer just about text. With the rise of mobile phones, it's now easier to fill out a sales page on a small screen. In addition to the video content, influencer marketing, which involves partnering with an influential person with a large social media following, will become more widespread.
The COVID pandemic has changed our work habits and accelerated the adoption of digital media. Now, as social media continues to connect consumers with brands, digital marketing will become more focused on the consumer's experience and interaction. Furthermore, businesses will have to adapt to post-pandemic behaviors to stay relevant. If the new social norms don't change, digital marketing will not be the same.
As per Amir Ben-Yohanan another trend to watch out for is the massive growth of TikTok, a Chinese-style live-streaming video app targeting Gen Z's audience. Despite the rise of TikTok, many of the top brands are now considering investing in this new platform. The popularity of TikTok is expected to hit 1.5 billion users by the end of 2022. Facebook, Instagram, and Snapchat are all undergoing major changes.
Voice assistants and smart speakers will become more popular. The development of smart speakers and AI will further increase the ability of consumers to interact with brands. By the year 2022, voice assistants will be used more by more people. They will be indispensable for marketers. However, it is vital to keep in mind that the rise of voice search applications will be the most crucial trend in 2020. In the meantime, the growth of virtual events will continue.
The use of video is essential to increasing your visibility and monetization. A successful video will have a good thumbnail and description. It will also have good subtitles and transcription. Advertising for people will be encouraged in 2022, but marketers need to tread a fine line between privacy law and personalization. It is also important to put the customer at the center of your product. As these trends evolve, you'll need to be ready to make adjustments and adapt to the changes.
For Amir Ben-Yohanan AI is the future of digital marketing. The use of AI will be an integral part of digital marketing strategies. Artificial intelligence will optimize organic search results and help improve the customer experience. In 2022, AI will be used to automate tasks and offer quick answers to customer queries. VR and AI will also continue to be a big part of the marketing mix. In addition, the rise of content creation will help increase monetization.
3. AI and Voice Commerce. Using voice control. While voice control has already become a common part of our lives, it has the potential to transform the way we do business. Companies must adapt to the needs of consumers and use digital marketing to reach them. By incorporating technology into their marketing strategies, companies can effectively use the power of branding to reach new customers. This includes a variety of services, including AmazonFresh, and Jarvis, AI-powered software.
